Just My Type

Paul:

Text Types: Books, Magazines, Newsapers, Normal/Everyday. These are used for legibility.

Display Types: Packaging, Adverts, Posters, Newspapers, Headlines, Windows. These are used for decoration and impact.

Capitals have variable proportion. Width relevant to height.

The stem are of a medium

the thickness of the stroke to height

The form similar to the roman letter, Geometric and Circular shapes.

• Gill Sans Serif
• Rudolph Koch

Edward Johnston (1904) - "Make good letters and arrange them well". Edward Johnston brought back calligraphy.

Edward Johnston:

• Born 11 Feburary 1872 - 26 November 1944
• was a British-Uruguayan craftsman who is regarded, with Rudolf Koch, as the father of modern calligraphy, in the form of the broad edged pen as a writing tool, a particular form of calligraphy. (Known at the foundational hand)
• Started teaching at the Central School of Arts and Crafts in London's Southampton Row, where he influenced the typeface designer and sculptor Eric Gill.
• He is the most famous for designing the sans-serif Johnston typeface that was used throughout the London underground system until it was re-designed in the 1980s, as well as the famous roundel symbol used throughout the system.
• He has also been credited for reviving the art of modern penmanship and lettering single-handedly through his books and teaching.

Eric Gill:

• Born 22 February 1882 - 17 November 1940
• Was a British Sculptor, typeface designer, stonecutter and printmaker.
• Associated with the Arts and Crafts movement.
• He is a controversial figure, with his well -know religious views and subject matter being seen as at odds with his sexual and paraphiliac behaviour and erotic art.

Rudolf Koch:

• Born 20 november 1876 - 9 April 1934
• Was a leading German Calligrapher, typographic artist and teacher.
• He was primarily a calligrapher with the Gebr. Klingspor foundry.
• He created several typefaces, in both fraktur and roman styles.

(fraktur : The word derives from the past participlefractus (“broken”) of Latin frangere (“to break”). As opposed to Antiqua (common) typefaces, which were modeled after antique Roman square capitals and Carolingian minuscule, the blackletter lines are broken up — that is, their forms contain many angles, in contrast to the smooth curves of Antiqua.)

NO juification for bad lettering

• Quality (According to the skill)
• Form and suitability of the lettering (fit the purpose)
• The arrangement or layout of the letters and words

Sans serif : No flick

Roman lettering - Evetts